ABOUT ME

Hey, I'm Aya!

Mom of 2, entrepreneur and someone who found the easier way.

10 years ago I founded my first online business (Yoga Hero) — with 2 toddlers. A lot of courage. Even more work. It was a success — but my family suffered for it.

As a mom I wished for an easier way, and discovered it.

Today I help women build an online business that works for them — even if you have no time, hate tech and have never sold anything online.

If you are also looking for a solution, keep reading...

EUR earned Online

Years in Online Business

Sales in 2025 & 2026

Years Leadership Experience

JUST THE HONEST TRUTH

It wasn't always easy.

But easy is possible!

Until 2013 I worked in Slovenia as a Strategic Buyer for a large German corporation. 12-hour days, unpaid overtime and at the end of the month: not enough to truly be free.

And then my two daughters arrived.

I had to get out of a system that simply wasn't made for mothers. I quit and moved to Munich. With 2 toddlers under 3. Little plan. A lot of courage. And a firm belief that there must be a better way.

I built an online business — the hard way. I founded my Yoga brand, which still exists today. I could make a living from it, but it was again a lot of work.

Physical products constantly need new financial investment, large inventory, complicated marketing and trade show visits. I didn't know back then that there was an easier way.

Now I know: digital products are what I needed back then.

Create once. Sell again and again. Even while I'm with my family or travelling.

Today I am independent — from bosses, offices and fixed working hours.

TODAY I HAVE MY FREEDOM

Digital Products changed my life.

It all started with a small mini course. In just a few months I earned more than with all my other businesses combined.

This gives me an incredible feeling of freedom and motivation:

I can work from the beach when I feel like it. But mostly very relaxed from the sofa at home (#introverted)
Ich travel when I want
I'm there when my daughters need me.

Not because I was lucky. But because I started!

I want to show you that this is possible for you too. I developed a step by step plan so you can make it work for yourself.

Ready for your first step? Get the free guide — and start today.

HERE FOR YOU

I show women start their successful online business with digital products.

Even if you are starting from zero, have little time or think digital products are only for influencers.

MY BELIEFS

This is what matters to me:

1. Simple always wins: I take complicated things and explain them in a way that truly makes sense — even without prior knowledge.

2. I don't sell, I help: Everything I create should be genuinely useful. No pressure. No obligation. Just real value.

3. Just Starting is more important than having it all perfect: This used to be my biggest problem. I would wait forever until everything felt just right — and that is exactly what held me back. The first thing you learn with me: done beats perfect. Always.

4. Step by step plan: Building a business requires commitment — that's a fact. If it were easy, everyone would do it. But you don't have to grind around the clock to be successful. Always focus on the next step to move forward quickly.